Saturday, March 14, 2020

CALF MAGAZINE'S FIVE QUESTIONS TO ZETHU CALF

Over the weekend we sat down and had a chat with the cover girl to the first issue of Calf Magazine, Zethu Calf.

 
1. WHY "ZETHU CALF"?

Well as you would know, my surname is Nkonyane which directly translates to CALF in English. The name was initially liked by my sister who would have loved to be called CALF, but the name did not gain traction as everyone called her Hlengza Reloaded. So, when I wanted to get a brand name, I asked my sister to assist and she gave me the name CALF, which ironically gained traction with me.



2. WHAT DOES "CALF" REPRESENT?

• Something Fresh.
• Young.
• Energetic.
• Potential.
• Growth, up-and-coming, dynamic.
• New generation.





3. WHY START CALF MAGAZINE?

In my circle, I was somehow deemed as an influencer. I picked this up from my friends, including those on social media, constantly asking me about the way I dress, the way I apply my make-up and the places in which I often hang out. So, I would constantly have to answer these questions, which inspired me to now start reaching out to people who have not been brave enough to ask, hence the beginning of the magazine.

But once the idea of the magazine was planted, I was then interested in speaking for the game-changers, the people who have now given us places to hang out, and are inspiring young people in our communities. The problem is that often we only recognise people once they have made it to the top and not while they are still fighting their way up, a journey which is paved by constant sweat and tears. Their stories must be told.

We often see successful people out there, but what are their stories? What are their behind-the-scenes stories? This is what I sought to discover. Importantly, I wanted to reach out to those whom the people in the communities – in the hood as we often say – with whom the people relate to; the pathfinders, the game-changers who have carved their way to success.

4. WHERE DO YOU SEE THE BRAND IN THE NEXT 6 YEARS?

The discoveries I have been making are inspiring. I have discovered that there are more talents out there, but they do not receive enough attention and support is not adequate. There is, therefore, a need to grow much further than my own imagination. I see the brand growing beyond my own community and region, becoming nationwide. The aim is to grow even continentally and globally. Importantly, this will be more on a partnership path, working with other pioneers, pathfinders, and game-changers for the common goal of uplifting people out there.

5. AND THE NEXT MOVE?

I am an explorer. Already I can see a reality show coming up on the horizon.

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