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We have seen how the established DJs have scored trending gigs from the
big TV channels. Have the less known DJs benefitted from this? The “benefits”
of live online parties as well as the TV gigs during this lockdown have
certainly not been on an equal basis. Some have befitted while some have been
left for dead.
These are some of the questions people need to think about when reviewing
the effects of the COVID-19 and the lockdown.
But how have the hustlers adapted to the lockdown? The fact is that within
those who may be categorised as “small business”, only a tiny minority have the
means to use online platforms to showcase their skills and thus continue to
market themselves. Those who are able to showcase their work online – once in a
while – cannot match the well-known superpowers, and they certainly have not
scored any sponsorships.
This is not to say that those DJs who have worked hard over the years to
make a name for themselves should regret ever doing so. Definitely they were
not born with a “Channel O silver-spoon” in their mouths. They worked their way
to the top.
We must, however, not bury our heads in the sand. We must not pretend
that everything has been “kumbaya” within the entertainment world and pretend that
everyone has the means to adapt to the realities of such a long lockdown.
The task of the pathfinders must, however, continue. Only those who
remain strong will pull through and survive the lockdown. Without a doubt,
those hustler-stories will be chronicled by CALF MAGAZINE, inspiring a
new generation of hustlers. The stories of the pathfinders, pioneers and
game-changers must continue to inspire post-lockdown, and post-COVID-19.
